Marketing Management: Text and Cases
by Michael Czinkota, Masaaki (Mike) Kotabe, David Mercer
ISBN 13: 9781557866950
Format: Paperback (720 pages) Publisher: Wiley–Blackwell Published: 01 Jun 1997
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Global Marketing Management
by Masaaki (Mike) Kotabe,Kristiaan Helsen
ISBN 13: 9781119888765
Format: Paperback (800 pages) Publisher: Wiley Published: 30 Nov 2022